Client: Investitionsbank Berlin Task: print, web design
Year: 2023
Agency: Heimrich & Hannot
IBB
We created the new campaign for the IBB from the shape of its logo, and so the new key visual was born. The new central graphic element literally takes a back seat. Instead, we focus more on the testimonials. They will become more modern and cross-generational, and adapt to Berlin´s companies and start-ups.
The new graphic structure also gives us more room for a wide variety of applications and media. Whether it's print, web banners, or YouTube ads, everything is easier to adapt. Our testimonials are also becoming more modern across generations and adapting to local and international companies. This requires a new visual language that is so diverse, so flexible, and so clearly categorizable.